Wordpress Blogs

Creating your first blog can be a confusing process.  You may be wondering do I need to set up a WordPress blog or do I need to use a free blogging platform like Blogger.   The answer is simple, if you want flexibility, want the look of a customized blog, or want to have the possibility to make money from your blog, you will want Oakland County Technologies to set up a custom WordPress blog for you!

What's the difference between a Blog and a Website?

Wordpress blogs are powerful online marketing tools that help establish you as an expert in your industry. Many companies and organizations these days simultaneously manage blogs and websites. The greatest benefit of publishing a regular blog is that blogs are indexed by search engines with greater frequency compared to conventional websites because they expect the information on blogs to change very fast, and in fact the information does (or should) change on a daily basis on a blog. People revisiting a website don't have much incentive to visit the conventional website but they do visit company blogs regularly in order to seek new information and tips. They are also interested in taking part in the ongoing discussions in the comments section. This increases overall traffic to the blog and the main website can bask in the glory of the blog (that is, get more traffic through the blog).

So the basic difference between a blog and a website is that on a website your main page remains static and other pages contain mostly static information, meaning the structure remains in place and only the content changes when you add to the actual page. Blogs are set up to add your thoughts and opinions as content to the front page as it is added to the blog, usually and maybe even preferrably, in reverse chronological order where your last post shows first. On blogs — at least on the majority of blogs — you can leave comments and interact with bloggers and other visitors. Most of the time this does not happen in the case of a website, although even on a website you can have online forums and discussion threads.

Why hire us for blog design?

Setting up a blog for your company or for personal use can be time consuming, but is rather simple. Getting the design of your blog to promote your brand, or certain color schemes, can be rather difficult. It isn't as simple as some may think, we use the latest design technologies to add functionality that provides your blog visitors a reason to stay on page!

When a blog visitor comes from your beautifully designed website and sees a blue and white, plain looking blog, they know right away that you really didn't invest time to make the blog match the look and feel of the main website. They may even think they were directed away from your company. As most business owners know, the impressions your visitors get are key to your success in obtaining and retaining customers.

We don't stop after the design. We also place your blog into your hosting server so your blog's web address is from your domain name. For example, if you were to start your own blog with no knowledge of the process of self-hosting it, you would be confined to hosting it on the blog software's hosting platform, giving you a web address such as, "www.yourblog.wordpress.com". When hosted on your hosting server your web address for your blog would be "www.yourdomainname.com/yourblog" or "www.yourblog.yourdomainname.com", and would be linked to directly from your website with a menu item such as "Read our blog", which promotes professionalism as well as impressing the visitor.